Trump’s Lies: Why He’s Good at Them and Why People Believe

06 January 2017

The stories we are told throughout our lives, both real and imagined, color the lens through which we interpret the world. The present is legitimized by the stories told about the past, and we are more likely to believe a story that aligns with the ones we’ve always been told. President-elect Donald Trump’s rhetoric works because it isn’t facts that can bring someone around to a new perspective. Only appealing to someone’s moral values can.

Moral values are appealed to through stories — and Trump is a storyteller. Trump is very far removed from the life of the working-class American; he’s a billionaire bred from millionaires. To keep his supporters from seeing how different he is, he appeals to the stigma of poverty with a story about getting rich and making other people rich. He uses storytelling as part of his manipulative M.O.

To illustrate the effectiveness of false narratives, let’s look back at Donald Trump’s comments in the third presidential debate about abortion:

Trump: “You can take the baby, rip the baby out of the womb of the mother. Hillary can say that’s OK. That’s not ok with me.”

This is an exerpt, continue reading on Wear Your Voice Mag

Kristance Harlow

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